Why Micro Entrepreneurship
Entrepreneurship is becoming an ever growing discussion on the Internet. Many bloggers (myself included), website owners, eBay business owners, authors, actors and more are beginning to setup their own businesses online. But what is the real benefit? Why bother in the first place? These are valid questions which pave the way for micro entrepreneurship.
Are you really able to have your cake and eat it too?
Being an entrepreneur has a lot of 'perceived' benefits, but their is also a number of complex situations you have to deal with. Some of the benefits include:
- Being your own boss.
- Working from home.
- Earning extra money.
- Run things the way you want to.
- Be seen as a success by former colleagues and co-workers.
While all of the above are true, they all come with their downsides, namely:
- You are entirely responsible for everything in your own business, and don't have a boss to turn to for advice.
- You are often working alone, and can miss the social connection.
- Earnings may not be regular like a paycheck.
- The way you run things might not meet customer expectations.
- You may appear to be a success, but under the surface things are not going the way you planned.
- Increased levels of stress.
- Longer working hours, along with a struggle to maintain the work/life balance.
Micro entrepreneurs generally get to see both sides of this equation at some point during their ventures, but many will still tell you that owning their own business is much more preferable... and prosperous then working for the man.
What is Micro Entrepreneurship?
Micro Entrepreneurship (in my definition) is starting extra small businesses. I previously wrote about achieving by using micro steps. Micro entrepreneurship is a similar process in relation to starting, running, and selling small businesses.
Micro entrepreneurship varies from normal entrepreneurship in the following ways:
- Business are run by an individual, rather than a big team (specific tasks may be outsourced).
- No capital sourced from outside parties: Minimal investment into the business from the operating party (for arguments sake, we will say no more than $2,500).
- Business started on the 'bare minimum' to determine marketability (as opposed to spending time and lots of money writing a business plan then launching to find you had missed something in your preparation).
- Profits are reinvested into the company.
- Use of free software, hardware, tools and equipment to gain traction without any upfront overheads.
- Guerrilla Marketing tactics implemented to increase market share gradually.
- Regularly operated part-time, in alignment with employment or other business ventures.
- Profits are made one of two ways: Regular cash flow from sales or selling the shares in the business within a three year time frame (usually factoring in time commitment invested and a profit).
Examples of a Micro-Business
What might be seen as a micro business? There are a number of options, but some hypothetical examples may be seen as follows:
- An employee who has a flair for being an entrepreneur that starts a blog on Blogger.com software, and slowly gathers followers, using no investment other than a domain name and time to gain traction. Money is generated via AdWords, affiliate programs, links to other businesses, seminars or presentations. Profits are then reinvested to expanded the marketability of the site and to improve the layout and visual appeal for customers at a later date (for examples see: http://startuplessonslearned.blogspot.com/ and http://makemoneyforbeginners.blogspot.com/).
- An student who needs to pay their rent next month, who photographs her old 'stuff' lying around the house and lists it all on eBay. Her first load of 'stuff' sells and she pockets $134 for three hours of work. Profits are later reinvested with additional capital into setting up an eBay store, and shipping products from overseas.
- An individual who has established business contacts and networks in property investing. He spends his time looking for properties for these contacts, and receives a finders fee for every investment they purchase. Saving up the finders fee will allow him to buy his first investment property, with a positive cash flow from day one.
There are many more but these three examples serve as an example platform. Each of these three hypothetical cases are using what they have (knowledge, unwanted goods, contacts) and developing a micro business based around these strengths. All three have potential to expand upon their initial idea, and all are dabbling into a business with little or none of their own money initially invested.
Micro Entrepreneurship, while able to expand does not always do so. Some entrepreneurs might get three micro businesses to a stage where they are making $1,000 a month each and be comfortable with that. Sometimes these businesses begin just as a hobby that will make money over time.
Is Micro Entrepreneurship right for you?
Only you can answer this question. If you are looking to make some extra money outside of your current job/business and do not want to invest any upfront capital, then maybe you have the makings of a micro entrepreneur inside you. However, ask yourself the following questions before starting out in micro entrepreneurship:
- Does micro entrepreneurship match with my goals in life?
- Am I willing to accept failure?
- Do I have time to invest in these projects?
- What am I trying to achieve by getting into micro entrepreneurship?
- What is my plan to make this work?
- What other alternatives do I have?
- If it doesn't go as planned, what is the worst that could happen and how could I overcome it?