Are you a facebook addict?
If you are anything like me then chances are that you are addicted to facebook. What's worse, we have lots of various things we are trying to do online (blogging, tweeting, keeping our resume up to date, etc.).
I have been experimenting for the last few months and have made a lot of mistakes along the way. Part of the reason I am writing this post is to let my friends know where i have gone wrong (my bad guys). The unselfish part of this post is to let you know how to avoid the mistakes I have made.
After determining I was addicted to facebook I was trying to find a way to eliminate the addiction. On top of that, I was still trying to find ways to promote my blog and other business involvements. After much deliberation I experimented with a few fan pages (both for me and my blog) but it tured out that none of them worked as well as my personal profile.
Lesson number one: People want a personal interaction
For some reason, most people don't feel that a fan page is a personal interaction. They want a direct link with you personally. As most people in the blogosphere (there are millions of us after all) and most people in real life don't have 5,000 friends, this should not be an issue.
Lesson number two: Go where the people are
People don't like leaving their social networks online. They would much rather find a link to your site on facebook and then have a quick look there. Even better, is your site having a platform in facebook. My personal profile is an extension of my in facebook. If people are looking for me on Google, it is usually because they can't find me on their network.
This could cause some issues for business. When you think about it, people don't really care what you sell. Most of the things that take off in facebook are things they care about externally.
I look at it like this. I would much rather go to a bookshop nearby and buy a book than purchase online. People find things the same. They would rather know me in person than online (online substitutes the times when I can't see them). Mark Cuban said a while ago that he believed the Internet had reached a point of maturity in terms of growth. I agree. The future of business is likely to be more in person with online merely substituting and promoting offline activities (if it is not already there).
Lesson number three: People take it personally
Short of leaving a network for good (think Myspace), don't delete your network. I have deleted over 700 people on facebook now, and have readded many of them since. Although this has all been an experiment (hey it's only online anyway) people still seem to get offended when you delete them on facebook. Reminds me of a time I have a chick friend call me balling her eyes out because her ex-boyfriend 'had already deleted her number from his phone book'.
Rebuilding a network (desite it being an online network) takes time. It is similar to the dollar theory (if you have $100 saved and spend $50 aka 50% you will need to earn another 100% to get back to where you started). Networks work in the same fashion.
Lesson number five: Frienship first
It is not wise to promote your own business a million times. People don't care. They only care about what you can do for them, and they only spend the majority of their time looking at their own wall and feed. Build friendships with people you know in real life first, and do it on their wall. People appreciate that more.
Pick the social network your real life friends are on as your primary. My personal opinion is to remove/placehold the rest (quality on one is better than mediocre on ten... and it shows in Google ranking too). You will find most people on twitter are on facebook too. I don't know too many people exclusively on twitter... but I know a lot exclusively on facebook.
Lesson number six: If you need to be productive, delete it off your phone
I HATE EMAIL! Fortunately, I get less communication via email these days than any other medium. It is primarily study or work related. As a result, I have the direct to my phone. Facebook on my phone creates clutter, both on my phone and my email inbox. Plus it increases the addiction. The simple solution to cure addiction and decrease the email clutter was to remove facebook from my phone. If I need to log into facebook more than twice a day (same as email) then something is severely wrong. It can wait until later.
Lesson number seven: Promote
People are moving away from email and other forms of communication (particularly Gen-Y). They are more interested in relationships. If you are on facebook, link to your profile. Put it in youe email signature, on your website, your business card, etc. Give it to people you meet when you are out and about. We need to concentrate communication channels rather than having hundreds. With 400 million peole on facebook, it makes more sense to ditch Email, Twitter and LinkedIn for communication. However, there is still something more useful.
Lesson number eight: Offline
Offline is the best way to do things. Sure, promote your social event on facebook but people prefer meeting you in person or talking to you on the phone. Hand written letters are also more well received (particularly with older generations). The last one is also a great way for getting in touch with people usually not contactable.
So there you have it, my lessons learned from experimenting with facebook. Oh and if you don't have me on there feel free to get in touch: http://facebook.com/mrjoshmoore
Cheers,
Josh Moore