Why people fail at entrepreneurship; don't talk about it, be about it
I have a little secret to share with you...
95% of the people reading this post won't ever become successful in entrepreneurship.
There are a number of things overlooked when it comes to entrepreneurship, which unfortunately are essential to success. They are as follows:
- Passive income is a lie: I have never met someone with passive income. All the people claiming to have passive income simply earn income from their investments, which they manage with their time instead of working in a job. It still requires active work though.
- Jobs aren't bad: Having a job eliminates the risk associated with starting your own venture. It is much better to start your own venture part time and to move into it when it has enough income to cover your living expenses. Don't give up the day job just yet. If things don't work out in your business you haven't lost anything other than some of your spare time.
- Focus on your ownership: It is much better to bootstrap your own venture (even if it is average) than to get into a venture where you can't control what happens due to other major shareholders being in the way of your decision making process.
- Products aren't as easy to monetise: It is much easier to sell your knowledge as a service in the early stages. Convert that knowledge into a product later on, but don't neglect services, which provide cash flow. After you die, products are useless for you as an individual anyway. People buy into you before they buy your products. Services are a quick way to cash flow, products are better for making cash long term.
- Savings is important: Startups are high risk. You don't want to invest more than 20% of your networth in a risky investment. That is a lesson I learned from my own experience. Put 80% of your money in savings, CD's or term deposits, then invest what is left in your own startups and as an Angel or public investor. Preventing losses is the most important aspect of investing.
- Have a timeline to failure: Most people enter into an investment trying to make something out of a hobby. BAD IDEA! You should only be in business to serve people and to make a profit in the process. Do something for your customers not you! If you can't make a little bit of money within a set time frame (6-12 months) then get out! It is unlikely profits will change with additional time invested.
- Read: Reading is important, however don't spend a fortune. I've spent thousands of dollars on my personal library and only a handful of books have been worth the money. Most of the others could have been borrowed from a library. Read, but make your choices and investments in your library wisely.
At the end of the day, you only learn lessons like these through experience. Best to give it a shot and learn from the school of hard knocks than to merely talk about it.
