People who want to lead naturally aspire to developing a following. However, quite often the difference between successful leaders and unsuccessful leaders is the people who are following them.
Think of it like this. If you spend an hour a week building a relationship with a person who is a follower, you will end up with a follower. However, if you spend an hour a week building a relationship with a leader, you will end up with a follower and their followers too. Better still, if you are spending an hour a week building a relationship with a leader of leaders, you end up with a leader, their leaders and their list of followers.
More than anything else, this is the one thing that makes THE difference between successful bloggers and everyday bloggers. It also is what makes the difference between leaders with a massive influence, and those without.
John Maxwell wrote about this in his book 'The 21 Irrefutable Laws of Leadership'. It is not a new notion.
The question for you is, what type of people are you investing time in? How could this one idea if implemented, change your results?